We hope everyone got a wonderful holiday season and record sales! Here are key numbers to benchmark your business with the industry trends.
E-commerce sales grew 18.8% this holiday season compared to 2018. This is up from the 18.4% growth rate last year. Yeah: the growth is growing! Detail per category:
- Apparel: 17%
- Jewelry: 8.8%
- Electronics: 10.7%
- Department stores: 6.9%

Holiday e-commerce sales made up 14.6% of total retail. Detail for the 2 peaks:
Black Friday: 15.4% of total retail
Cyber Monday: 24.5% of total retail

Total holiday retail sales increased 3.4 percent. Detail per category:
- Apparel: 1%
- Jewelry: 1.8%
- Electronics: 4.6%
- Department stores: 1.8%

Source: Mastercard SpendingPulse™: Holiday E-commerce
Period: November 1 – December 24

See more at : https://www.businesswire.com/news/home/20191226005032/en/Mastercard-SpendingPulse-U.S.-Retail-Sales-Grew-3.4